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Negotiate smarter. Grow faster.

We are The Gap Partnership, a global management consultancy.

We help organisations across the world achieve commercial success through negotiation expertise.

Our negotiation solutions are designed to transform your daily conversations into a culture of success.

We know brilliant negotiation is about more than just closing a deal. So whatever your business challenge, we’ll equip you to navigate it with confidence and impact.

Securing bigger margins. Boosting revenue. Maximising your competitive edge. We empower organisations worldwide to revolutionise the way they negotiate, from strategic consultancy through to robust negotiation training.

Why choose a negotiation consultancy like us?

  • We combine best-in-class expertise in negotiation strategy, negotiation research and AI
  • Our negotiation consulting solutions and training programmes typically deliver measurable ROI of more than x150
  • Our commercial negotiation expertise is trusted by [over 70% of the Fortune 500] businesses in 50 countries
  • We generate over $1bn cost savings and incremental revenue for our clients annually
  • Each year we deliver negotiation training to more than 16,000 professionals 

From cultural change to commercial excellence, learn the empowering difference of negotiation consulting.

We are a world-leading management consultancy solving commercial challenges from the inside out. Our team of expert consultants work with businesses to build and implement negotiation strategies that last:


  • A suite of commercial diagnostics, frameworks and methodologies
  • Long-term strategy planning and cross-team alignment 
  • Confidence and clarity in execution of complex work streams
  • A trusted advisor in multi-faceted negotiation scenarios

World‑class negotiation training starts right here.

Negotiation skills are invaluable in both life and business. Our best‑in‑class training and AI tools are designed to help you negotiate with confidence, clarity and commercial impact, whatever your role and whatever the deal.

Delivered face to face or online, our immersive training works around you. Experienced negotiation consultants lead all our courses, supported by intelligent tools that enhance human judgement and deliver measurable ROI.

From advanced capability building through our flagship course The Complete Skilled Negotiator, to innovations such as The Art of AI in Negotiation, we’re here to help you drive commercial excellence. 

How we help clients negotiate sustainability?

Negotiation insights & must read research

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Baking sustainability into procurement: A recipe book for success
November 2025 | Dan Anderson & Martha McPherson

Baking sustainability into procurement: A recipe book for success

Sustainability in procurement isn’t just a compliance tick-box, it’s the secret ingredient for commercial success. Our white paper serves up practical strategies and negotiation frameworks to help procurement teams bake sustainability into every supplier relationship - unlocking cost savings, resilience and innovation. Discover how a holistic, partnership-driven approach can turn sustainability into your competitive advantage.

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Shared goals, shared growth: The power of true Joint Business Planning
October 2025 | Hayley Fazakerley

Shared goals, shared growth: The power of true Joint Business Planning

Is your business plan truly joint, or just adjacent? Joint Business Planning (JBP) isn’t just a “nice-to-have” anymore, it’s a strategic must. When done right, it becomes a living partnership that helps companies pivot fast, optimize inventory and co-invest in innovation, even when the market gets messy. This article shares actionable guidance on building JBPs that go beyond annual check-ins. These are dynamic, collaborative agreements that align suppliers and retailers around shared goals- with the consumer as the ultimate judge of success.

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Implementing revenue growth management plans: The common pitfalls
October 2025 | Darren Ives

Implementing revenue growth management plans: The common pitfalls

Many organizations face the same challenge: turning robust revenue growth management (RGM) strategies into measurable outcomes. This article explores where execution often breaks down and how to achieve lasting commercial success.

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How to manage the circumstances when you know you have less power
October 2025 | Rodrigo Malandre

How to manage the circumstances when you know you have less power

Power imbalances are part of every negotiation. When the odds are stacked against you, the worst thing you can do is walk in unprepared. Success doesn’t always come from holding the stronger hand; it comes from how you play it. With the right preparation, structure and movement strategy you can protect value, influence outcomes and turn even a weaker position into a workable deal.

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The Gap Partnership names new CEO and acquires Negotiation Academy Potsdam
September 2025 | The Gap Partnership

The Gap Partnership names new CEO and acquires Negotiation Academy Potsdam

A new era begins for The Gap Partnership with two significant pieces of news: the acquisition of Negotiation Academy Potsdam, and the appointment of Ann Marie Costelloe as new CEO.

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How to use AI in negotiation
September 2025 | Rodrigo Malandre

How to use AI in negotiation

AI has swiftly integrated into everyday life with no signs of slowing down. But how does it apply to the world of negotiation? In this article, we focus on the impact of AI on commercial negotiations, addressing two key areas: how you can negotiate against it and how to use it to improve the outcome of your negotiations.

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Riding the cycles: Negotiating in today’s oil patch
August 2025 | Jeff Wozniak

Riding the cycles: Negotiating in today’s oil patch

In oil and gas nothing stays still. Prices swing, tech leaps, politics intrudes and public opinion shifts overnight. The only constant is the cycle. High prices spark growth, low prices slam the brakes and every turn changes the way deals are struck. Today we are in the middle ground, not boom, not bust, a test of who can negotiate smart, find value beyond price and build partnerships that outlast the next market shift.

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Supply chain disruptors
August 2025 | Freddy Burgess

Supply chain disruptors

Nobody wants a disrupted supply chain but striving for a disruptive supply chain may just be worth exploring. This article shows why a disruptive, diverse supplier network can push your business beyond its comfort zone and into market-leading territory.

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Steady sailing amidst price surges: Navigating turbulent business waters
August 2025 | Mallory Gazette

Steady sailing amidst price surges: Navigating turbulent business waters

In today’s rapidly evolving business environment, negotiation has become more than a skill, it’s a strategic necessity. With rising costs reshaping commercial realities across industries, the ability to renegotiate, realign and respond effectively is critical to maintaining competitive advantage. Are you ready to navigate the stormy seas of business amid price surges?

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Managing risk in a time of uncertainty
July 2025 | Vince Brook

Managing risk in a time of uncertainty

In times of instability and unpredictability, the established patterns associated with business relationships can be severely tested. This may cause significant disruption and a negative impact to planned or ongoing commercial negotiations. What can businesses and their negotiators do when faced with uncertainty and the risk it brings?

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The rise and rise of omnichannel
July 2025 | Scott Chepow

The rise and rise of omnichannel

Scott Chepow considers the rapid rise of omnichannel retail, from the surge in e-commerce to the evolving role of brick and mortar and the implications for commercial negotiations. As retailers and brands navigate a more complex and interconnected landscape, the ability to negotiate for value across channels has become a critical capability.

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The negotiator’s best kept secret: The risk adjusted strategy
July 2025 | Campbell Graham

The negotiator’s best kept secret: The risk adjusted strategy

It's a simple question: Are you taking risk into account in your negotiations? If you are then you are setting yourself up for success. If not, you are inviting a suboptimal outcome. Campbell Graham introduces the elegant concept of a risk adjusted strategy and details why it's one that every negotiator should have up their sleeve.

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365 days of Christmas in retail
June 2025 | Kat Krakowiak

365 days of Christmas in retail

For retail buyers, Christmas isn’t a season; it’s a year-round commercial engine. This roadmap aligns the retail planning cycle with negotiation seasonality, highlighting where negotiation adds value and how timely strategic support transforms pressure into performance.

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The role of external training in changing mindsets and supporting cultural change
May 2025 | Rodrigo Malandre

The role of external training in changing mindsets and supporting cultural change

Companies invest heavily in employee training to boost performance and adapt to market changes, as highlighted by Henry Ford's quote. Training is vital for competitive companies and aids in cultural change, but identifying effective methods remains challenging. Many soft skills and cultural change programs fail to meet expectations, making improvement through training difficult and iterative. While achieving goals without training is even harder, the article explores the benefits and limitations of internal negotiation training, the role of external training in shifting mindsets, and the key elements of successful training programs.

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Navigating tariffs in the automotive sector
May 2025 | Tim Green with Nils Langefeld and Cyril Fontaine

Navigating tariffs in the automotive sector

The global automotive industry is steering through rough terrain. With the recent tariffs, cost increases for imported cars are likely to translate to higher prices for consumers. This isn't just a bump in the road, it's a significant challenge. The automotive industry must adapt quickly to survive, thrive and drive success in this new landscape.

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Consumers and brand power
April 2025 | Nick Capuano & Chris Potestio

Consumers and brand power

What drives consumer choices in the consumer-packaged goods (CPG) sector, and how do these decisions impact the power dynamic between retailers and suppliers? Nick Capuano and Chris Potestio, Senior Consultants examine the consumer view of brand power and its effects on pricing and negotiations within the CPG industry. This article explores how consumer preferences and purchasing behavior shape market trends and drive the agreements that define the industry.

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Retailers and brand power
April 2025 | Nick Capuano & Chris Potestio

Retailers and brand power

In the CPG world, retailers act as the crucial link between suppliers and consumers. Their brand power significantly influences how they negotiate, curate their product selection, and strategize for the market. Nick Capuano and Chris Potestio delve into how retailers harness their brand strength to attract customers, dominate market share and boost their bottom line.

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Suppliers and brand power
March 2025 | Nick Capuano & Chris Potestio

Suppliers and brand power

In the consumer-packaged goods (CPG) industry, suppliers significantly influence brand strength. When suppliers focus on building strong brands, they gain leverage in negotiations with retailers. This article,Nick Capuano and Chris Potestio, Senior Consultants at The Gap Partnership, explore how suppliers utilize brand power to secure higher prices and better terms, impacting both consumer perception and overall market dynamics.

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The power of brands and the price they command
March 2025 | Nick Capuano & Chris Potestio

The power of brands and the price they command

Brand strength plays a pivotal role in the CPG sector, enabling iconic names like Kellogg's, PepsiCO and Nestlé to command high demand and pricing through consumer trust and reputation. Similarly, premium brands thrive by charging higher prices based on perceived value rather than availability. In this article, Nick Capuano and Chris Potestio, Senior Consultants at The Gap Partnership, explore the relationship between brand power and pricing, and highlight how negotiations can be impacted by suppliers, retailers and consumers alike.

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B2C negotiations: Negotiating for customer loyalty
March 2025 | Vincent Mang

B2C negotiations: Negotiating for customer loyalty

Ever thought about negotiation beyond simply haggling over prices? In B2C, it’s a game-changer for customer loyalty. Successful negotiation isn’t just about discounts; it’s about understanding customer needs, providing value and convincing them that your brand is the best choice, maximizing their willingness to pay.

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